That’s why an impact plan makes you happy

When writing a research proposal, as a PI or research leader you usually have to include an impact plan as well. Does that feel like just ticking a box for the funding body? Then you’re selling yourself short. Find out why.

Funding bodies are increasingly asking for an impact plan to accompany your research proposal. They want the research to make a tangible contribution to both science and society. This applies to the field of dementia too. Yet many plans remain vague, containing phrases such as: ‘In the long term, this may contribute to better care or quality of life.’ That sounds promising and leaves all options open. But in practice, you’re doing a disservice to policymakers, care providers and yourself.

Impact pays off, for you too

It’s better to make clear-cut choices: about who you want to reach, what change you want to achieve, and what’s needed to make that happen. An impact map can provide guidance here (see Five tips for a realistic impact plan). This way, you increase the chance of making a real difference.

‘But you can never know the results in advance,’ you might think. That’s true. And perhaps making an impact isn’t really your thing. That’s understandable too. Nevertheless, an impact plan makes sense.

You stay on course towards making an impact

An impact plan helps you clarify exactly what you want to achieve, who you need to do so, and how you can measure it. Think of it as a practical tool. Even if your research doesn’t go as planned – and it almost never does – it helps you adjust course without losing sight of your goal.

You build and maintain support

What’s more, an impact plan provides clarity: within your research team, towards the funding body and other stakeholders. Everyone knows exactly what’s needed – and who’s responsible for it. If things turn out differently than planned, your impact plan allows you to explain why and how you’re adjusting course, whilst demonstrating that you’re still on track to achieve your goal.

Whether you’re primarily passionate about good research or want to make a difference in practice, a good impact plan is always a cause for celebration.